It starts from the Rajamanikyam dialogue, moves to the "Kannu chuvakkunnu" song and then the "Beat it" song intervenes from the stage and the noise from the crowd also comes in. The mixing of various sounds is impressive in this sequence when George and his friends get out from behind the stage and light their cigarettes.
Because Alphonse wanted the audience to be ready to cheer and applaud in the next transformation scene, when George and his friends land in college. Giving viewers a small break before the big mass momentĪs the first phase ends, the words "Iruttu, kore iruttu" (darkness, lots of darkness) appear on screen, allowing the viewers a few seconds to sit back and take a breath. So, we have no clue about what will follow in the latter parts of the movie. You are directly taken to the young George’s (Nivin Pauly) room where he sits to write a love letter. More importantly, unlike movies that follow this "multiple timeline" pattern (for instance the Tamil film Autograph), Premam doesn’t start from the hero's present timeline and then move to flashbacks. This helped because most viewers didn't know that the film was about the hero's three phases or what those three phases would be. Premam’s promotional strategy and how the movie startsĪlphonse didn't have a trailer for Premam before its release.
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